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Products include an eau de parfum as well as a gift set.
December 15, 2025
By: Melissa Meisel
The newest fragrance from Leo Messi—Messi Platinum, is available exclusively at more than 600 JCPenney Beauty locations across the U.S. and Puerto Rico. It is also sold online at jcpenney.com. It joins the original Messi fragrance that rolled out stateside in 2024. Messi’s First Scent Sheralven was selected by Melbourne-based fragrance company Game On Product Group in 2024 to serve as the exclusive North American distributor for Messi eau de parfum, the first signature scent...
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